How to Audit Your Content in 1 Hour
If you’re running a small business, chances are your content happens a bit… ad hoc. A blog goes up when someone has a spare afternoon. A LinkedIn post gets written when inspiration strikes. The newsletter gets sent when someone remembers.
Sound familiar? You’re not alone! Most small teams are juggling so many plates that content ends up being reactive rather than strategic. And when that happens, it’s hard to know what’s actually working, and what’s just keeping you busy.
The good news? You don’t need endless spreadsheets or a six-week deep dive to fix it. A simple 1-hour content audit can take you from content chaos to clarity. It’ll give you the insights you need to build a strategy that works, and help you double down on what really brings results.
Ready to dive in? Here’s the 6 steps you can take today to get started.
Step 1: Gather your content (10 minutes)
Pull up your last 10 blogs, your last 10 LinkedIn posts, and your last 2–3 newsletters.
Look at your website’s top-performing pages (Your website hosting platform or Google Analytics will tell you this).
Step 2: Check alignment with business goals (15 minutes)
Ask yourself:
Does this content attract the right audience (decision-makers, not just peers)?
Does it tie to our services? Is the value of our service clearly shown?
Is there an obvious next step (CTA, form, link to booking a call)?
Score each piece quickly: aligned / somewhat aligned / not aligned.
Step 3: Look at performance data (15 minutes)
Use simple data points:
Website: which pages bring the most traffic?
LinkedIn: which posts got the most engagement (comments, saves)?
Email: which newsletters had the best open/click rates?
Step 4: Assess brand consistency (10 minutes)
Tone of voice: does your content sound like the same brand across all of your channels?
Messaging: are you repeating the same 2–3 core ideas, or are you scattered?
Visuals: do graphics look unified or ad-hoc?
Consistency builds trust - but inconsistency erodes it.
Step 5: Spot gaps + quick wins (10 minutes)
Look for:
Gaps in the buyer journey (e.g. lots of top-of-funnel awareness, no middle-of-funnel trust-builders like case studies).
Topics your audience cares about that you’re not addressing.
Quick fixes (e.g. update CTAs, re-share old high-performing posts).
Step 6: Draw conclusions
In just 60 minutes, you’ll know:
What’s working
What’s wasting time
What to do next
Want a shortcut? I help small teams run these audits and turn the findings into a content strategy, so that everything works together and you can focus on what you do best. Book a free discovery call to get started.